Events and exhibitions

Exhibition Stands

The design, content and furnishing of exhibition stands will vary to meet the specific needs and requirement of each exhibition or event. These guidelines are therefore quite general so as to be applicable in all situations.

Colours and Materials

Walls should be painted a neutral white to provide a calm backdrop for screens and graphics. Floors should be in a light wood, like white pigmented oak or ash. If the exhibition stand has a bar, this should have the same type of wood on the counter.

Logo, Subsidiary and Product Brands Placement

Logos and subsidiary company names myst be placed as specified under Logo and Subsidiary Companies in the Core Elements Chapter. Using a four column layout, product brands should be placed in the forth column as illustrated here. The product brand logos should be large enough to be easily recognisable at a distance, however please make sure the Wilhelmsen logo has the biggest visual impact.

The Pulse

The pulse may be applied as wall graphics, as long as you adhere to the guidelines under The Pulse – Key Visual Elements in the Core Elements Chapter. As stated there, we do not want the graphics to overpower our clean and minimalistic visual identity by seing them placed on too many surfaces or repeated too often. In the case of exhibitions this can mean that the pulse should not be applied to walls if it also has a strong presence on screens, large posters or similar surfaces in the exhibition. Never cover the pulse graphic with wall mounted screens, posters or similar elements.

Furniture

Inspired by the pulse – our key visual elements – the furniture should be circular and in white or other colours from our primary colour palette. Present the Pantone colours to your vendor, they should be able to help find the closest match possible.* Never use any other colour. See Brand Colours in the Core Elements chapter for more information.

*Textiles, coats and paints are sometimes difficult to match 100% to a Pantone value as the colour systems they are based on are different. This means that some colour variations must be expected.

The Funnel

The funnel is a signature element of our exhibition stands. Suspended from the roof or overhead rig, it is visible from long distances and from all angles. It must contain 4–5 evenly distributed Wilhelmsen flags. Never apply the Wilhelmsen logo, subsidiary descriptors, product brand logos, or any other visual elements to the funnel.