Subsidiary identity system

The Wilhelmsen logo is now the logo for all of our companies. We no longer have individual logos for Ships Service, Ship Management, etc. They are to be referred to as subsidiary identifiers.

Updated 2017年5月22日星期一

Please see the Brand Architecture section for further explanation on his topic.

The subsidiary name must be set in the same font size and weight, and aligned on the same baseline as the Wilhelmsen logotype. If there are multiple subsidiaries presented on the same surface they should be listed below each other. The clear space between the logo and subsidiary name should whenever possible be at least double the regular clear space.
Subsidiary placement
To aid with placement when the logo is used in combination with a subsidiary company name we divide any surface into four columns, creating a very simple placement grid. The first column is reserved for the logo, and the second for subsidiary names. For small formats, like mobile screens, the surface can be divided into two columns.