Tagline

The official tagline of Wilhelmsen is: Enable, Enhance, Simplify. These three simple words mirror our brand platform and core brand promise of the group. This tagline replaces all existing taglines within the group and can be used freely across different communication channels and tools.
Updated

By establishing a modern, slightly bold three-word statement, we link the brand essence to the external communications and set a new standard and reality towards our customers and stakeholders. At the same time, we create a benchmark for our own performance.

Tagline

We do not use the tagline in a lockup with the logo. Instead, it can be placed in the top right, bottom left or bottom right corner of a format, depending on what best suits your layout. If the tagline is placed in the top right corner, always make sure it is aligned with the baseline of the logotype. When the tagline is applied as described above the typeface should always be Aktiv Grotesk Regular, and type size must be the same as the logotype (and subsidiary descriptor).

You are also free to use the tagline in a headline, as part of an introduction, in body copy or just by itself, e.g. on the last page or back cover of a brochure. In these cases it does not have to be set in Aktiv Grotesk Regular.

Please make sure the tagline is always typed in Title Case, and includes the two commas and the period, like so: Enable, Enhance, Simplify.