Core visual identity

Our identity is the visual expression of our company. At its core is the Wilhelmsen brand essence. This is represented visually through a carefully selected group of graphic elements: logo, typography, colour, and imagery. How these elements are applied is important. On this site, you will find guidelines on how to apply the Wilhelmsen brand identity correctly.

It contains a set of rules and technical data that will help you in your day-to-day work. Our brand is vital in ensuring that our company is presented consistently wherever it appears throughout the world. A strong brand aids recognition of Wilhelmsen among our various audiences. It conveys everything we stand for and helps to build our reputation. By applying these guidelines to your communication, design and correspondence you will strengthen the brand and add to the visibility of the company.