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  • Corporate video

    We are Wilhelmsen. We are a part of your life.

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    Stationery

    To help maintain consistency across the organisation, templates for standard business stationery has been created. There are templates being made available for business cards, letters, envelopes, invitations and ID cards. Only use the templates provided here

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    Collateral

    If you have not already, familiarise yourself with our brand guidelines including the use of logotype, colours, typography, imagery and graphics. This should give you a good overview of how to apply our visual identity in our communication. If you have not already

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    Signage

    Signage is the most visible brand element on our buildings, and the primary link between our facilities around the world and our corporate visual identity. This chapter outlines the application of the Wilhelmsen logo and subsidiary company names on our buildings

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    Photo, video, and illustration style

    It is vital that the style and quality of our brand photography, videos and illustrations is consistent wherever it appears throughout the world. This supports recognition, strengthens the brand and adds to the visibility of our company. Photography Photography

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    Digital application

    If you have not already, familiarise yourself with the identity guidelines, which is also applicable to all digital surfaces. It should give you a good overview of how to use our visual identity. Then read on to learn how to present our brand in a professional

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    Presentations

    By using our presentation template with both internal and external audiences you help to ensure that our stakeholders will have a positive and uniform experience of our visual identity. Only use the template provided here, and please note that over time the

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    Clothing

    Dress codes are important for both brand perception and personal identity. Distinctive, versatile, stylish and functional clothing of good quality will not only help customers identify us, but also strengthen the professional impressions we make. This chapter

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    Vehicles

    outlines the application of logos and our pulse graphics on vehicles. The use of these guidelines will ensure a consistent visual character for our vehicles that both our customers and staff can instantly recognise. All cars, trucks, pick-ups, and other vehicles

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    Written form

    When writing about Wilhelmsen group companies, some simple rules come in handy. Wilhelmsen must always be spelled with an uppercase W, like so: Wilhelmsen. The only exception is when referring to our website, which we spell with a lowercase w, like so: wilhelmsen

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