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• Updated 2017年5月22日星期一

  Scenario 1: Demerger/Sale of a service brand from an existing sub-entity

  Scenario 1: Demerger/Sale of a service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we encounter
  
  
• Updated 2017年5月22日星期一

  Colour system

  Colour is a key factor in ensuring rapid recognition of our brand, and it is therefore important that our brand colours are reproduced accurately. We have defined our colours with specific values for both print and screen. Always make sure you adhere to these
  
  
• Updated 2017年5月22日星期一

  Subsidiary identity system

  The Wilhelmsen logo is now the logo for all of our companies. We no longer have individual logos for Ships Service, Ship Management, etc. They are to be referred to as subsidiary identifiers. Please see the Brand Architecture section for further explanation
  
  
• Updated 2017年5月22日星期一

  

  Mergers and acquisitions

  intends to regulate our growing efforts through maximising the brand equity of Wilhelmsen in all scenarios, opting for simplicity wherever possible. Scenarios (click the links for the respective scenarios) Acquisition and sale/demerger of a service brand fitting
  
  
• Updated 2017年5月22日星期一

  Scenario 2: Acquisition of a product brand to be managed by an existing sub-entity

  SCENARIO 2: Acquisition of a product brand (to be managed by a sub-entity, not standalone) When acquiring a product brand (definition: a physical product (brand) that is sold to customers) the general rule of integration is as follows: 1. Review brand & marketing
  
  
• Updated 2017年5月22日星期一

  Brand promise

  Translating our mission into customer value We enhance your business and simplify your operations with the leading people, services, and solutions of the maritime industry.
  
  
• Updated 2017年5月22日星期一

  

  Brand hierarchy

  To serve the master brand strategy, Wilhelmsen’s brand architecture is based on a combinative branding strategy to relieve the brand of complexity and to ensure a clearer Wilhelmsen offering. COMMON BRAND ESSENCE The Wilhelmsen brand is in focus - throughout
  
  
• 2017年5月22日星期一

  Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range/brand:

  Scenario 2: Acquisition of a product brand that can/should be integrated into an existing product range / brand: When acquiring a product brand (definition: a physical product (brand) that is sold to customers) which can be integrated into the offering of an existing/owned
  
  
• Updated 2017年5月22日星期一

  Scenario 2: Demerger/Sale of a product brand from an existing sub-entity

  SCENARIO 2: Demerger/Sale of a product brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a product brand that has been integrated into an existing sub-entity, the following general rules apply: 1. The product brand
  
  
• Updated 2017年5月22日星期一

  Mission

  Our masterplan for creating value Through delivering unparalleled customer experiences, continuously developing highly valuable solutions, and focusing on constantly developing our people — we position ourselves at the forefront of competence, sustainability
  
  
• 2024年6月24日星期一

  UNITOR 4 CHEMICALS DILUTION STATION

  
  
• 2024年6月13日星期四

  FILLING VALVE 6222-NA

  
  
• 2024年6月13日星期四

  FILLING VALVE 6222-NB

  
  
• 2024年6月7日星期五

  EASYCLEAN LAUNDRY SHEETS (100 PCS PER BOX)

  
  
• 2024年5月22日星期三

  TRO REPLACEMENT TUBING/CUVETTE KIT (CLX-XT)

  
  
• 2024年5月22日星期三

  TRO REPLACEMENT TUBING/CUVETTE KIT (CLX-EX/EX2)

  
  
• 2024年5月22日星期三

  TRO ANALYZER STRAINER & REGULATOR ASSEMBLY

  
  
• 2024年5月22日星期三

  TRO ANALYZER REPLACEMENT CUVETTE

  
  
• 2024年5月1日星期三

  FUEL POWER CONDITIONER 25 LTR

  
  
• 2024年4月24日星期三

  UNITOR TRIPLE SNAKE WATER REMOVAL FILTER