Scenario 2: Demerger/Sale of a product brand from an existing sub-entity

When selling/demerging a product brand that has been integrated into an existing sub-entity, the following general rules apply:

1. The product brand is sold / demerged and keeps its original brand name, with the following limitations and actions:

2. People, services, competence, client data, processes, trademarks and patents follow the sale in full, however Wilhelmsen needs to secure:

• that all connections to the Wilhelmsen brand (web links, emails, marketing materials, press releases) are removed within 6 months of the demerger / sale of the product

• that the endorsing by Wilhelmsen is removed within 6 months of the demerger / sale of the product.

• that the purchasing party under no circumstances is allowed to use the Wilhelmsen brand to position the brand under their own umbrella after the demerger / sale of the service if not otherwise agreed.

3. Wilhelmsen can evaluate to free the original colors and identities of the product brand to the purchasing party.

Example: Timm Ropes sold to Rockworth