Scenario 3: Demerger/Sale of a product & service brand from an existing sub-entity

When selling/demerging a service & product brand that has been integrated into an existing sub-entity, the following general rules apply:

1. The service part is re-integrated into the product brand, and follows the rules of product brand demerger/sale:
2. The product brand is sold/demerged and keeps its original brand name, with the following limitations and actions:
3. People, services, competence, client data, processes, trademarks and patents follow the sale in full, however Wilhelmsen needs to secure:
   • that all connections to the Wilhelmsen brand (web links, emails, marketing materials, press releases) are removed within 6 months of the demerger/sale of the product
   • that the endorsing by Wilhelmsen is removed within 6 months of the demerger/sale of the product.
   • that the purchasing party under no circumstances is allowed to use the Wilhelmsen brand to position the brand under their own umbrella after the demerger/sale of the service if not otherwise agreed.
4. Wilhelmsen can evaluate to free the original colors and identities of the product brand to the purchasing party.