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    Typography

    Our two font families are to be used at all times when developing professionally printed documents, like business cards, brochures and catalogues, etc. Since these are professional fonts and subject to licensing programs, the use is reserved for internal graphic

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    Written form

    When writing about Wilhelmsen group companies, some simple rules come in handy. Wilhelmsen must always be spelled with an uppercase W, like so: Wilhelmsen. The only exception is when referring to our website, which we spell with a lowercase w, like so: wilhelmsen

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    Events and exhibitions

    outlines the application of the Wilhelmsen brand on exhibition stands and other customer facing events. The use of these guidelines will ensure consistency and make us instantly recognisable at events. Exhibition Stands The design, content and furnishing of exhibition

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    Tagline

    The official tagline of Wilhelmsen is: Enable, Enhance, Simplify. These three simple words mirror our brand platform and core brand promise of the group. This tagline replaces all existing taglines within the group and can be used freely across different communication

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    Joint ventures

    Joint ventures can often require a combination logo. For these situations we offer an Illustrator template with the Wilhelmsen logo and a separator line. It will be made available in shortly. There are options to place the partner logo on either the right

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    1.-Introduction

    Touchpoints

    A consistent look and feel across all touchpoints is an opportunity to increase awareness and build customer loyalty. This section gives you access to essential templates for your everyday work tasks.

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    Scenario 1: Acquisition of a service brand fitting into an existing sub-entity

    Scenario 1: Acquisition of a service brand fitting into an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) the general rule of integration is as follows: Review brand & marketing

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    Product branding system

    Our product brands are endorsed by the Wilhelmsen master brand. “by Wilhelmsen” set in Aktiv Grotesk Bold is placed below and right aligned with the logo. -- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; -webkit-hyphens: auto; font: 10.0px Arial} --> The distance

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    Scenario 1: Demerger/Sale of a service brand from an existing sub-entity

    Scenario 1: Demerger/Sale of a service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we encounter

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    core_visual_elements_ill

    Core visual identity

    Our identity is the visual expression of our company. At its core is the Wilhelmsen brand essence. This is represented visually through a carefully selected group of graphic elements: logo, typography, colour, and imagery. How these elements are applied is

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