Scenario 1: Acquisition of a service brand fitting into an existing sub-entity

When acquiring a service brand (definition: people rendering services) the general rule of integration is as follows:

1. Review brand & marketing audit and decision tree to decide ownership, market implications and brand strength
2. Integrate brand into the Wilhelmsen entity as an additional service offering
3. Remove the original brand name and route all previous addresses to wilhelmsen.com within 6 months of acquisition
4. Add the new service to the offering of the entity
5. Integrate employees, processes and marketing as needed

Example: Wilhelmsen acquires Hydrex - an underwater propeller & thruster repair company (underwater technology) 

*See scenario 6 (create link) if brand & marketing audit deemes the acquired brand too strong to integrate.