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    The Pulse – Key Visual Elements

    Have you ever thought about all the employees and operations in the group? Everything they do. All the product deliveries. Transactions. All our locations. The impact they have on our industry and on global trade. Visualise each of these as a dot. Each dot

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    Written form

    When writing about Wilhelmsen group companies, some simple rules come in handy. Wilhelmsen must always be spelled with an uppercase W, like so: Wilhelmsen. The only exception is when referring to our website, which we spell with a lowercase w, like so: wilhelmsen

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    Tagline

    The official tagline of Wilhelmsen is: Enable, Enhance, Simplify. These three simple words mirror our brand platform and core brand promise of the group. This tagline replaces all existing taglines within the group and can be used freely across different communication

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    Joint ventures

    Joint ventures can often require a combination logo. For these situations we offer an Illustrator template with the Wilhelmsen logo and a separator line. It will be made available in shortly. There are options to place the partner logo on either the right

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    Events and exhibitions

    outlines the application of the Wilhelmsen brand on exhibition stands and other customer facing events. The use of these guidelines will ensure consistency and make us instantly recognisable at events. Exhibition Stands The design, content and furnishing of exhibition

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    Product branding system

    Our product brands are endorsed by the Wilhelmsen master brand. “by Wilhelmsen” set in Aktiv Grotesk Bold is placed below and right aligned with the logo. -- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; -webkit-hyphens: auto; font: 10.0px Arial} --> The distance

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    Scenario 1: Acquisition of a service brand fitting into an existing sub-entity

    Scenario 1: Acquisition of a service brand fitting into an existing sub-entity (e.g. Ships Service or Ship Management) When acquiring a service brand (definition: people rendering services) the general rule of integration is as follows: Review brand & marketing

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    Scenario 1: Demerger/Sale of a service brand from an existing sub-entity

    Scenario 1: Demerger/Sale of a service brand from an existing sub-entity (e.g. Ships Service or Ship Management) When selling/demerging a service brand (definition: people rendering services) that has been integrated into an existing sub-entity, we encounter

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    Logo system

    The Wilhelmsen logo is our signature and our brand’s most widely recognised element. It consists of two components in a fixed relationship to one another: the flag and the logotype. The flag can be used by itself in certain situations, but the logotype (the

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    Subsidiary identity system

    The Wilhelmsen logo is now the logo for all of our companies. We no longer have individual logos for Ships Service, Ship Management, etc. They are to be referred to as subsidiary identifiers. Please see the Brand Architecture section for further explanation

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