Collateral

If you have not already, familiarise yourself with our brand guidelines including the use of logotype, colours, typography, imagery and graphics. This should give you a good overview of how to apply our visual identity in our communication.

The collateral templates have been created to further secure visual consistency between surfaces and across our organisation. There are templates available for documents, press releases, brochures, document folders, flyers, product sheets, product labels, roll-ups and posters. Only use the templates provided here, and please note that over time the templates may evolve and improve. It is therefore important that you ensure you are working from the latest version. The templates provided here will always be up to date.

DOCUMENTS

Document templates in different layouts are available for Microsoft Word in both A4 and US Letter formats. In addition to regular documents, the template can be used to create manuals (for both internal and external use) and newsletters. There are separate versions for the group, Ships Service and Ship Management. 

There are two main cover page designs to choose from, one with and one without cover image. Additionally, you can choose wether or not to include a document theme headline above the document title.

Following the cover page there are three more page types in the template: Revision summary, table of contents and content page. Picture pages with one, two or three images can be added as well (see below).

Please note that extra functionality has been added under a separate Wilhelmsen tab next to the Home tab: Here you can insert large images and tables that span the entire page width, choose one or two column layout for the document, and add picture pages.

PRESS RELEASES

The press release template is available for Microsoft Word in both A4 and US Letter formats. There are separate versions for the group, Ships Service and Ship Management.

Please note that extra functionality has been added under a separate Wilhelmsen tab next to the Home tab: Here you can insert large images that span the entire page width.

BROCHURES

The brochure template is available for InDesign in A4 format. It has a predefined grid system to secure proper alignment of text, images and graphics. Paragraph and character styles with proper kerning and baseline adjustments and complete Wilhelmsen colour palettes are included as well.

Before you start to work on a new project, take a look at the included demo file. It shows several variations on covers and spreads, and you can use them both for inspiration, and as a general placement guide.

DOCUMENT FOLDERS

The document folder template is available for InDesign in a custom format that will fit both A4 and US Letter documents (226x307x10 mm). A business card slit for a 85x55 mm card is included on the flap.

A dieline which clearly indicates cuts and folds is included in the download as an EPS file. It is also in a separate layer in the InDesign file for reference. Please remember to turn this layer off before exporting the print PDF.

FLYERS

Flyers for products, services and solutions are available as an A4 InDesign template. It has a predefined grid system to secure proper alignment of text, images and graphics. Paragraph and character styles, and complete Wilhelmsen colour palettes are included as well.

PRODUCT SHEETS

Product sheets are available as an A4 InDesign template. It has a predefined grid system to secure proper alignment of text, images and graphics. Paragraph and character styles, and complete Wilhelmsen colour palettes are included as well.

LABELS

A set of templates for labels is under development and will be added here as soon as they are ready. New labels produced in the meantime should adhere to these general guidelines:

Following the guidelines presented under Logo and Subsidiary Companies in the Core Elements chapter, divide the surface in either four or two columns to aid with placement. The Wilhelmsen logo must be placed in the top left corner of the first column, and the subsidiary name must be set in the same font size and weight, aligned on the same baseline as the Wilhelmsen logotype, and placed in the second column. If working with a four column layout, the product brand logo should be placed in the top right corner. In a two column layout is should be placed in either the bottom right or left corner.

All text should be set in Tiempos and/or Aktiv Grotesk in accordance with the typography guidelines.

Please make sure to use the new versions of our product brand logos, including the “by Wilhelmsen” endorsement text. (See Product Brands in the Core Elements chapter).

Roll-ups

For trade shows or sales expos you might need a roll-up design. Several different designs are available. The Indesign files are have pre-defined layouts to ensure proper brand consistency. The product and solutions versions of the roll-ups need text and/or images to be replaced for bespoke messaging. Please don't alter the logos or pulse graphics.  

 General usage roll-ups

Products and solutions roll-ups

POSTERS

The poster template is available for InDesign in the standard 50x70 cm format. It includes several design options, with images or with the pulse graphics. You are free to scale and adapt the design to other poster formats.