Vehicles

All cars, trucks, pick-ups, and other vehicles must bear our logo as illustrated below. Application of pulse graphics are encouraged, but not mandatory. Use these guidelines as a general placement guide. Differences in vehicle design will have implications for exactly where the logos and graphics can be placed, so expect to make adjustments to fit specific vehicles. Your local provider should be able to give good advice on the matter.

All our vehicles should be white with blue logos. Always refer to the Core Elements chapter / Primary Colour Palette, when ordering vehicle graphics to make sure colours are correctly reproduced.

Make sure to maintain a high standard of appearance. Vehicles should be clean and in good repair. If vehicles are sold or returned at the end of a leasing period all Wilhelmsen brand elements must be removed.

Contact corporate communications if you have any questions.

Logo Placement

There should be a logo on each side as well as on the back of all vehicles. On hoods we use the flag only – not the logotype. Never place the logo more than once on one side of the vehicle.

On small vehicles the logo should be placed below the front side window on each side. On large vehicles the logo should be placed in the top left corner on each side. The logo should be placed in the top left corner on the back of both small and large vehicles.

Company Cars

Regular company cars without primarily customer facing use may have much subtler branding than our other vehicles. We recommend a small Wilhelmsen logo below the front side window on each side and a logo of the same size placed on the left side below the rear window, to the right or above the left break light depending on the design on the car.

These cars are not always white. You are therefore free to use the white (negative) or black logo depending on which provides the greatest contrast to the colour of the car.

Application of Pulse Graphics

The optional pulse graphics can be applied to the sides of our vehicles. They should always be cropped, i.e. not show the full shape. The graphics can be scaled depending on your budget – the illustrations show recommended minimum and maximum size as well as how it can be applied to a variety of vehicles.